Innovative Design is one of Berkeley's premier creative agencies, specializing in three disciplines: graphic design, web design, and photography. The agency also hosts several external events, including RGB, a 2-day speaker series, HEX, a week of free creative workshops, and CMYK, a design-a-thon with a corporate sponsor.

In Fall 2025, I joined the internal Marketing Team, which focuses on developing themed visual campaigns to promote club recruitment and external events. Each campaign follows a similar structure, consisting of the main "3 Set Post", a set of 3 interconnected posts that form a cohesive graphic on our profile feed. We also create a physical flyer to be distributed at tabling events, a digital advertisement displayed at student centers, and member spotlight graphics that highlight internal InnoD talent.

Each member is responsible for designing a set of vector or photo assets, along with composing the layout of various graphics.