Case studies

A series of in-depth design projects and my role and process in executing them from concept to deliverables. Each case study consists of a description of the conceptual, design, and final product phases.

2026

GAMING EXPO T-Shirt

Cal esports | merch

Cal Esports's annual gaming convention. Designed video game -themed T-shirt to promote the Cal Esports Center. Created with Cal Esports Business Development Department.

2026

Big GIve

Cal band | publications design

UC Berkeley's annual 24 hour fundraising blitz. Designed infographic, social media countdowns, and email banner to promote Cal Band's participation. Created with Cal Band Publication Relations Committee.

SP '26

RGB

Innovative Design | Marketing

A speaker series of design industry professionals. Promoted via a themed social media campaign, consisting of informational posts, speaker spotlights, and interconnected post layouts. Created with InnoD Marketing Team.

SP '25

my2k

personal project

A 2000s inspired makeup brand called my2k. Created a fictional brand identity, logo, product line, and promotional advertisements as a personal project exploring 3D modeling and branding.

work

case studies